Product Knowledge Graph

 

Optimize catalogs with our Product Knowledge Graph™
that calls on over 5 billion
product facts. See how >

Retailers

 

‘World-class retailers and their agencies love us!
See Case Studies >

Powered by the Product Knowledge Graph™

DataPop’s Product Knowledge Graph™ captures the meaningful relationships among every product and shopper seen by our systems.  By joining fragmented and sparse data sets together, the Product Knowledge Graph™ can provide an integrated and comprehensive view of a retailer’s business. This massive data store currently contains over 5 billion facts spanning 20 million unique entities and is expanding daily.

 

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Execute Merchandising at Scale

Product Positioning

Product Positioning

Transform product titles, descriptions, and additional product variants, specifically tuning them to how consumers search online.

Product Selection

Product Selection

Use product metadata to segment inventory intelligently and to analyze which products are the best offer for each consumer target.

Product Promotion

Product Promotion

Execute high quality promotions across channels & perform analysis of their impact on overall campaign performance.

Consumer Testing

Empirically test which merchandising strategies perform best.  A/B testing framework randomizes SKUs into test and control groups for true experimentation.