Powered by the Product Knowledge Graph™
DataPop’s Product Knowledge Graph™ captures the meaningful relationships among every product and shopper seen by our systems. By joining fragmented and sparse data sets together, the Product Knowledge Graph™ can provide an integrated and comprehensive view of a retailer’s business. This massive data store currently contains over 5 billion facts spanning 20 million unique entities and is expanding daily.
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Execute Merchandising at Scale
Transform product titles, descriptions, and additional product variants, specifically tuning them to how consumers search online.
Use product metadata to segment inventory intelligently and to analyze which products are the best offer for each consumer target.
Execute high quality promotions across channels & perform analysis of their impact on overall campaign performance.
Empirically test which merchandising strategies perform best. A/B testing framework randomizes SKUs into test and control groups for true experimentation.