About Us
Bringing long-needed innovation to the search marketing 
industry, DataPop simplifies how companies create high-
performing, customized, relevant search ads.

DataPop's founders have played critical roles on the teams that led the development of the search marketing industry at Overture Services, then later launched innovative new ad products like SmartAds at Yahoo!. Recognizing the need for a radically new way of managing the massive and complex campaigns that are needed to take full advantage of the power of paid search, the DataPop team developed an entirely new ad creation platform.

Founded in 2008, DataPop’s investors include Rincon Venture Partners, IA Ventures, Momentum Ventures and Accelerator Ventures.

Jason Lehmbeck
CEO, Co-Founder
John Zimmerman
COO, Co-Founder
Dave Schwartz
Head of Client Services
John Warden
Head of Engineering
Jason Lehmbeck
CEO, Co-Founder
Prior to co-founding DataPop, Jason was VP of Emerging Ad Products at Overture Services and Yahoo!, where he and his team partnered with leading marketers to test new models for engaging consumers on video, mobile, targeting and social platforms. Before joining Yahoo!, Jason was Director of Business Development at DoubleClick. There he managed partner programs for its technology solutions division. Jason earned a BS in Industrial Engineering from Columbia University.
John Zimmerman
COO, Co-Founder
Before he co-founded DataPop, John was Managing Director of Commercial API Programs at Yahoo!, where he was responsible for search marketing platform integrations with Fortune 500 advertisers and key technology partners that touched over $1 Billion in annual revenue. John previously held various roles on the product and engineering teams at Overture Services and Amazon.com. John received a BS in Biomechanics from Loyola Marymount University and an MBA from the University of Southern California.
Dave Schwartz
Head of Client Services
Dave joined DataPop after being Category Director at Yahoo!, where he was responsible for driving adoption of the company's local advertising solutions. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.
John Warden
Head of Engineering
Before joining DataPop, John ran Ad Product Development for Yahoo! Search Marketing in Asia where he managed engineering teams across Korea, China, and Hong Kong. In addition to his work at Yahoo!, John started two companies that focused on natural language processing and related semantic technologies. John earned a BS in Computer Science from the Illinois Institute of Technology and an MBA from the University of Western Ontario.