The DataPop crew knows a lot about online advertising.
Before founding DataPop, Chris Bolte, Jason Lehmbeck and John Zimmerman, all certifiable "data geeks," played important roles in the evolution of online advertising. From the creation of search marketing at Overture to the development of SmartAds at Yahoo!, the DataPop team has been at the forefront of some of the industry's most innovative and effective marketing solutions. Throughout their careers they've gained a unique perspective on the needs and challenges advertisers face in managing and executing successful online campaigns. So-what is the biggest challenge marketers face today? Complexity. The sheer volume of data and manual labor required to generate compelling online ads is staggering. Pricing, inventory, product specs, customer reviews, promotions... the choices are endless. Unfortunately, so is the work.
DataPop was founded to free marketers from the minutiae of online campaigns so that they could do what they do best... tell highly-targeted prospects compelling stories that move products. Our platform enables marketers to use their business data to dynamically generate customized online ads across a variety of ad formats.
The DataPop team has delivered breakthrough results for many leading online marketers, helping them stretch their advertising dollars through increased ad performance and substantial cost savings. We thrive on collaborating with clients, and we look forward to finding innovative, effective ways towards achieving their goals.
Before founding DataPop, Chris Bolte, Jason Lehmbeck and John Zimmerman, all certifiable "data geeks," played important roles in the evolution of online advertising. From the creation of search marketing at Overture to the development of SmartAds at Yahoo!, the DataPop team has been at the forefront of some of the industry's most innovative and effective marketing solutions. Throughout their careers they've gained a unique perspective on the needs and challenges advertisers face in managing and executing successful online campaigns. So-what is the biggest challenge marketers face today? Complexity. The sheer volume of data and manual labor required to generate compelling online ads is staggering. Pricing, inventory, product specs, customer reviews, promotions... the choices are endless. Unfortunately, so is the work.
DataPop was founded to free marketers from the minutiae of online campaigns so that they could do what they do best... tell highly-targeted prospects compelling stories that move products. Our platform enables marketers to use their business data to dynamically generate customized online ads across a variety of ad formats.
The DataPop team has delivered breakthrough results for many leading online marketers, helping them stretch their advertising dollars through increased ad performance and substantial cost savings. We thrive on collaborating with clients, and we look forward to finding innovative, effective ways towards achieving their goals.
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