Your products, services, locations and promotions make great building blocks for relevant ad campaigns. With DataPop, you can automatically convert data from your website into customized ads without any heavy lifting.
What kind of data do you use to make great ads?
- Product and Category names
- Product attributes like brand, size and color
- Pricing, inventory levels, shipping times
- Time sensitive offers and promotional calendars
- Store locations
Our automated system uses natural language processing and semantic technologies to translate search queries into literal expressions of desire. Now with DataPop, you can create search ads that match user intent with pinpoint accuracy.
What are the key capabilities of DataPop’s platform?
- Automatically calculates ideal combinations of keywords, ads and landing pages
- Leverages all Google and Microsoft targeting and features
- Predicts relevant keywords from observed search patterns
- Manages match types and negatives to hit ROI goals
- Selects geo-targets and creates geo-modified queries
Engage customers by presenting custom tailored ad messages that answer exactly what they are searching for. Showcase the attributes of your offers that make them unique and compelling. We give you a scalable platform that can build up to millions of ads that look like a human wrote them.
What kind of data do you use to optimize campaigns?
- Real time updates of your offer data (price, inventory, etc)
- Raw query and performance data from publishers
- Conversion and other performance data from any source
- Multivariate testing of ad and keyword components